How to approach someone famous/busy/connected about a startup

This is very similar to a concept we work with, which is how to think like an investor. In this case, how to think like a potential advisor/mentor/board member. Think about your company from their point of you, not yours. Don’t approach them because they’d be perfect to help you, do so when you know how to explain to them how your company would be a perfect fit for them.

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