One of the issues I've struggled with is how to describe CustomerVision, from a product perspective. It combines content management, email messaging, and wiki style collaboration and it is used for things like sales force communications and supporting learning initiatives.
I recently ran across the term “Community Content Management” system to describe some of websites that are designed to be community driven. Many of these sites take on the characteristics of a traditional content management system but they do this with a twist. They tend to also be built to support the active participation of their customers, partners and prospects. Whether this means allowing users to submit content, such as reviews (i.e. Amazon) or to list their own products (i.e. eBay), they create a thriving business community through what is essentially a “Community Content Management” system.
This is the same basic spirit that drives CustomerVision. When we talk about what we do, we like to focus more on the solution we deliver such as sales communications and rapid eLearning but it’s helpful to have a name for our approach to content management.
